The Process of Dividing the Market into Groups That Have

question 8

Multiple Choice

The process of dividing the market into groups that have somewhat homogeneous needs for a product or service is called _____.

• A) product differentiation
• B) market degradation
• C) market segmentation
• D) benchmarking

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Definitions:

Benedict Arnold

An American military officer who served during the Revolutionary War before defecting to the British side in 1780.

Fort Ticonderoga

A historic fort in New York that played a strategic role in the American Revolutionary War after being captured by American forces in 1775.

Lake Champlain

A natural freshwater lake in North America, mainly within the borders of the United States (Vermont and New York) but partially situated in Canada, known for its recreational value and historical significance.

Boston Massacre

A confrontation on March 5, 1770, in which British soldiers killed five colonial civilians in Boston, escalating tensions leading to the American Revolution.