_____ Segmentation Typically Divides Customers into Groups Based on What

question 34

Multiple Choice

_____ segmentation typically divides customers into groups based on what advantages they seek when making product or service decisions.

• A) Geographic
• B) Demographic
• C) Benefit
• D) Ethnographic

---

Definitions:

Stratified Sampling

A method of sampling that involves dividing a population into smaller groups known as strata based on shared characteristics before sampling.

HR Manager

A Human Resources Manager oversees the administrative functions of an organization related to employment, compensation, labor relations, and employee relations.

Manager/Employee Ratio

The proportion of managers to non-managerial employees in an organization, indicating supervisory density.

Undercoverage

A sampling bias that occurs when some members of the population are inadequately represented in the sample.