In A(n)_____ Marketing Strategy,a Marketer Selects Two or More Distinct

question 80

Multiple Choice

In a(n) _____ marketing strategy,a marketer selects two or more distinct groups of consumers and designs specific marketing mixes to meet their needs.

• A) mass
• B) concentrated
• C) differentiated
• D) undifferentiated

---

Definitions:

Heuristic

A simple, efficient rule or method used to make decisions, learn something, or solve problems quickly.

Door-In-The-Face Tactic

Multiple-request technique to gain compliance, in which the focal request is preceded by a larger request that is bound to be refused.

Compliance Technique

Strategies used to persuade or influence others to agree with or obey a request or command.

Emotional Tactic

A strategy that uses emotions to influence or manipulate others' decisions or perceptions.