Which of the Following Statements Is True of Telemarketing

question 38

Multiple Choice

Which of the following statements is true of telemarketing?

• A) Outbound telemarketing is the result of direct response advertising.
• B) It is the least expensive form of direct marketing.
• C) It is found to be a very annoying form of marketing to most customers.
• D) Inbound telemarketing involves the company calling customers.

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Definitions:

Polygraph Test

A lie detection examination that measures physiological responses to questions to ascertain truthfulness.

Sympathetic Nervous System

Part of the autonomic nervous system that prepares the body for fight or flight response by accelerating heart rate, dilating pupils, and increasing blood flow to muscles.

Sympathetic Nervous System

A part of the autonomic nervous system that prepares the body for action by triggering the fight or flight response during stress.

Guilty-knowledge Test

A psychological assessment method used in criminal investigations to determine if an individual has knowledge only a guilty person could have.