Customer Loyalty Programs Focus on Developing a Strategy That Is

question 64

Multiple Choice

Customer loyalty programs focus on developing a strategy that is based on:

• A) selling more of the firm's product or service to the existing customer base.
• B) selling in areas or to groups previously not served by the business.
• C) selling existing customers a product or service they have never bought before.
• D) adding new products or services to the firm's existing collection of offerings.

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Definitions:

Liability

A legal obligation or responsibility; in financial terms, it refers to debts or monetary obligations a company or individual owes to others.

Employer

A person or entity that hires and employs workers, providing wages or salary in exchange for labor or services.

Enforceable

Capable of being imposed or upholding through legal means.

Liability

The state of being legally responsible for something, typically involving debt or legal obligations.