The Strategy of Pricing Toward the Low End of the Competition

question 59

Multiple Choice

The strategy of pricing toward the low end of the competition in order to take market share from the competition becomes most popular as a product reaches the _____ phase of the product life cycle.

• A) growth
• B) maturity
• C) decline
• D) introduction

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Definitions:

Trademark

A sign, term, or expression that has been legally recognized or adopted through usage to symbolize a corporation or merchandise.

Distinctive Shades

Unique or characteristic colors applied to products or brands to distinguish them from others in the marketplace.

Electronic Surveillance

Monitoring of behavior, activities, or information for the purpose of information gathering, often without the knowledge of the individuals being monitored.

Unfair Competition

Dishonest or fraudulent rivalry in trade and commerce that results in economic harm to businesses or consumers.