_____ Is Typically a Source for Consumers' Internal Reference Price

question 71

Multiple Choice

_____ is typically a source for consumers' internal reference price.

• A) Researching on the Internet
• B) Taking advice from friends and family
• C) Looking at competitive ads
• D) Recollecting previous shopping experiences

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Definitions:

Generalization

The process in psychology by which a response is made to a stimulus similar to the one that originally elicited the response.

Observational Learning

A learning process whereby individuals acquire new behaviors or knowledge by observing and imitating others.

Higher-Order Conditioning

A procedure in which the conditioned stimulus in one conditioning experience is paired with a new neutral stimulus, creating a second (often weaker) conditioned stimulus. For example, an animal that has learned that a tone predicts food might then learn that a light predicts the tone and begin responding to the light alone. (Also called second-order conditioning.)

Mixed Emotional Reactions

Experiencing multiple emotions at the same time, which might be conflicting or complementary.