Examlex
Which of the following is true of the entry wedge of second sourcing?
Nordstrom
An upscale American department store chain known for its high-quality customer service, extensive selection of merchandise, and emphasis on luxury brands.
Macy's
An American department store chain founded in 1858, known for its wide range of consumer goods and annual Thanksgiving Day parade.
Retail Positioning Matrix
A strategic tool used by retailers to analyze their market position relative to their competitors, based on factors like product range and pricing strategy.
Direct Mail
A marketing method involving sending promotional materials directly to potential customers at their home or office addresses.
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