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The ratio of the value of a firm to its annual earnings is called:
Rationalization
The process of replacing traditional and spontaneous methods of organization with calculated, efficient, and predictable procedures.
George Ritzer
A sociologist known for his work on consumerism, globalization, and the concept of McDonaldization, which describes the process of rationalization in societal institutions.
McDonaldization
The process by which the principles of the fast food industry, such as efficiency, predictability, and control, have come to dominate other sectors of American society and the world.
George Ritzer
An American sociologist known for his concepts of McDonaldization, which explains how principles of the fast food industry dominate more sectors of society and global culture.
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