Which of the Following Questions in a Typical I2P Analysis

question 98

Multiple Choice

Which of the following questions in a typical I2P analysis provides a simple and nontechnical description of the product?

• A) How is your product better than your competitor's?
• B) What is your product or idea?
• C) Why will customers buy your product?
• D) What is the market and its size for your product?

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Definitions:

Marginal Propensity

The ratio of the change in an economic variable, such as consumption or saving, to the change in another, typically income.

Disposable Income

The net financial position of households for spending and saving, after accounting for income taxes.

Consumption

Consumption encompasses the acquisition and use of goods and services by households to satisfy their needs and wants.

Induced Consumption

Consumer spending that is influenced by changes in income, differentiating from autonomous consumption which does not vary with income.