According to the SCAMPER Tool,a Feature That Allows Customers to Order

question 79

Multiple Choice

According to the SCAMPER tool,a feature that allows customers to order directly from a Web site rather than visiting a store is an example of:

• A) elimination.
• B) adaptation.
• C) magnification.
• D) substitution.

---

Definitions:

Program Champion

An advocate or supporter within an organization who promotes and drives the implementation of a specific program or initiative.

Marketing Plan Implementation

The process of executing strategies and activities outlined in a marketing plan to achieve the specified marketing objectives.

Genchi Genbutsu

A Japanese term meaning "go and see for yourself," which encourages managers to understand a situation or problem by observing it directly on the ground.

Communicate Goals

The act of sharing, discussing, or setting objectives with others to ensure clarity and alignment within a team or organization.