Examlex
Born and raised in India,Rashmi has always enjoyed Indian cooking.As a matter of fact,cooking was her passion and she always enjoyed reading,learning,and experimenting with different ethnic cuisines.Ever since Rashmi's family moved to the United States,she was constantly encouraged by her relatives to start a business related to cooking.Realizing that her American friends may not be able to handle or like Indian food due its spiciness,Rashmi decided to make changes to the recipes to suit the local taste.Rashmi is seriously contemplating whether she should start a catering business-Tastes of India.Which of the following factors has encouraged Rashmi to consider the catering business idea?
Prospect
A potential customer or client who has been identified as fitting a target market or demographic but has not yet made a purchase.
Mental Steps
The cognitive processes or stages one goes through when solving a problem or making a decision.
Purchasing Decision
The process of evaluating and choosing among alternative products or services to fulfill a need or desire.
Selling Process
A series of steps taken by a salesperson to persuade potential buyers to purchase a product or service, from initial contact to closing the sale.
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