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Born and Raised in India,Rashmi Has Always Enjoyed Indian Cooking

question 23

Multiple Choice

Born and raised in India,Rashmi has always enjoyed Indian cooking.As a matter of fact,cooking was her passion and she always enjoyed reading,learning,and experimenting with different ethnic cuisines.Ever since Rashmi's family moved to the United States,her cousins,friends,and other people at dinner gatherings have always commented that Rashmi should start a catering business.Realizing that her American friends may not be able to handle or like the Indian food because of its spiciness,Rashmi decided to make changes to the recipes to suit the local taste.Rashmi is seriously contemplating whether she should start a catering business-Tastes of India.Rashmi appears to be applying which element of the SCAMPER tool in her entrepreneurship ideas?

Identify the factors that influence the consumer buying process, including individual, situational, and social influences.

Explain the concept of niche marketing and its application.

Recognize the psychological aspects affecting the consumer buying process, including cognitive dissonance and the influence of social factors.

Understand the concept and importance of market segmentation in consumer markets.

Definitions:

Hyperactivity-Impulsivity

A condition marked by excessive movement and actions taken without forethought, which can impede functioning in different settings.

Predominantly Inattentive

This term is often associated with ADHD, describing individuals who mainly have symptoms of inattention rather than hyperactivity or impulsivity.

Stimulant Drugs

Substances that increase activity in the central nervous system, resulting in increased alertness, attention, and energy; they include medications and recreational drugs.

Accelerated Growth

An unusually rapid increase in the size or development of an entity, such as a child's physical growth or a company's expansion.