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Competencies are defined as:
Distribution Channels
Networks or pathways through which goods and services flow from producers to consumers, including wholesalers, retailers, and direct-sales mechanisms.
Manufactured Product
Products that have been processed or made from raw materials through industrial processes.
Product Adaptation
The process of modifying a product to suit the needs or preferences of a particular market or set of consumers, often necessary for success in international markets.
Global Marketing
Strategies aimed at creating, placing, and promoting products and services in worldwide markets.
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