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A large American retailer wanted to increase their sales on Black Friday. They hired a consulting firm that recommended they price-match any of their competitors' Black Friday prices. The retailer measured the total number of shoppers, total number of products sold, and total profit made on Black Friday. The results indicated the marketing strategy was successful. Compared with the prior Black Friday, this year's marketing strategy caused more shoppers, an increase in the number of items sold, and an increase in profit. The retailer concluded the new marketing strategy was an excellent investment that they will continue to use.
Do you think the retailer is making a good decision? Why? What would you recommend they do?
Functional Animation
Animation used in user interfaces and designs to support tasks, guide users, and enhance usability rather than solely for decorative purposes.
Presentation
A verbal and visual display of information, typically using slides or other visual aids, delivered to an audience.
Practicing
The act of repeatedly performing tasks or activities to improve skill and proficiency.
Unprepared
The state of not being ready or adequately equipped for a specific task or event.
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