Out of Respect for Participants, Focus Groups Do Not Last

question 167

Multiple Choice

Out of respect for participants, focus groups do not last longer than:

• A) 15 minutes.
• B) 30 minutes.
• C) 60 minutes.
• D) 90 minutes.

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Definitions:

Commercialization

The process of developing or transforming goods, services, ideas, or events to be marketable to the public for the purpose of generating profit.

Conglomeration

A corporation that consists of several different companies operating in diverse industries.

Media Conglomerate

A large company that owns numerous companies involved in various media-related activities, such as television, radio, publishing, motion pictures, and the Internet.

Sports Franchise

A professional sports team that is part of a larger league and operates as a commercial enterprise, often owned by an individual, corporation, or group.