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Rita is currently on the school board and has been instructed to oversee a community services committee. She is unsure as to whether the program is actually producing the intended consequences stated in the committee's mission of purpose. Rita would benefit from a(n) :
Buyer Requirement
The specific criteria or conditions that customers demand when purchasing products or services.
Competing Items
Products or services that serve as alternatives to one another in the marketplace, vying for the same consumers.
Complementary Items
Products or services that are used together or enhance each other's value, encouraging customers to purchase them as a pair or group.
Breadth and Depth
Refers to the variety and the range of products or services offered by a company or available in a market.
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