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question 49

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Scenario II
Scenario II is based on fabricated data inspired by the following study:
Kouchaki, M., Gino, F. & Jami, A. (2014) . The burden of guilt: Heavy backpacks, light snacks, and enhanced morality. Journal of Experimental Psychology: General, 143(1) , 414-424.
Weight and Guilt
Kouchaki and colleagues hypothesized that excess weight leads to emotional guilt. To that end, they asked participants to wear either a heavy backpack (12 pounds) or a light backpack (2 pounds) while sitting on a stool to "evaluate the quality of the backpack." In reality, the researchers were not interested in the participants' perception of the backpack's quality, but in how the weight of the backpack may subconsciously affect their behavior. As such, when the participants were leaving the laboratory they were told they may take a snack from a basket as a thank you for participating in the study. Two types of snacks were available: healthy and not healthy. The results revealed that 78% of the participants in the heavy backpack condition selected the healthy snack compared with only 48% of participants in the light backpack condition. The authors concluded that the type of snack the groups of participants chose indicates that an increase in weight causes one to experience feelings of guilt.
-(Scenario II) During the experiment one participant in the heavy backpack condition mentioned he had not eaten all day and was starving. In contrast to the majority of the other participants in the heavy backpack condition, he opted for the high-calorie, nonhealthy snack when leaving the laboratory. According to your text what should a good researcher do in this case?


Definitions:

Corporate Level

Pertains to major strategic decisions affecting the whole company, typically made by top-level management.

Responsibility Centres

Units within an organization for which managers are responsible, focusing on revenues, costs, or a combination of both, to measure performance.

Budgetary Slack

The practice of underestimating revenue or overestimating expenses to make budget targets more easily attainable.

Window Dress

Window Dressing is a financial strategy used by companies to improve the appearance of their financial statements or investment portfolio, often at the end of an accounting period.

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