Nestor Is Reviewing Data for His Research Lab and Is

question 147

Multiple Choice

Nestor is reviewing data for his research lab and is in the process of going down the spreadsheet column and changing responses. He is changing 5s to 1s and 1s to 5s. He is going through the process of:

• A) item differentiation.
• B) item variability.
• C) reverse-coding.
• D) dummy coding.

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Definitions:

Maximum Utility

The highest level of satisfaction or fulfillment obtainable by an individual or society from their economic activities.

Hard Candies

Sweet confections that are solid and brittle, made primarily from sugar with various flavorings and colorings.

Pocket Money

An amount of money given at regular intervals by parents to their children, often to teach them about managing money.

Marginal Utilities

The incremental satisfaction or utility obtained through the consumption of an extra unit of a product or service.