Which Research Method Seeks to Generalize Results to a Broader

question 9

Multiple Choice

Which research method seeks to generalize results to a broader population?

• A) qualitative research
• B) quantitative research
• C) mixed methods research
• D) bottom-up approach

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Definitions:

Feelings

Emotional states or reactions that are subjective and experienced internally, influenced by personal perceptions, thoughts, and experiences.

Cognitive Dissonance

The psychological discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time, leading to tension and the motivation to reduce the dissonance by changing beliefs or behaviors.

Festinger

Leon Festinger, a social psychologist known for his theory of cognitive dissonance, which describes the discomfort felt when holding conflicting ideas or beliefs.

Media Influence

The effect that media, such as television, internet, and advertising, have on the attitudes, behaviors, and values of the people who are exposed to it.