Examlex
Jasmine would like to conduct a study to determine whether children who watch excessive amounts of television are less intelligent than those who watch less television. If she conducts her study on the children she babysits without their parents' consent she is violating the principle of:
Skimming Strategy
A pricing tactic that involves setting a high price for a new product to maximize profits from segments willing to pay more, before lowering the price over time.
Price Insensitivity
A condition where the demand for a product is unresponsive or less sensitive to changes in its price.
Product Sampling
A promotional tactic where customers are given a sample of a product for free with the goal of increasing awareness or boosting sales.
Initial Purchase
The first time a customer buys a product or service from a business, marking the beginning of the consumer-brand relationship.
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