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How is the utilitarian perspective different from egoism?
Semantic Scales
A measurement scale used in research that assesses the connotative meaning of objects, concepts, or events, thus capturing the qualitative aspects of attitudes or feelings.
Consumer Perceptions
How consumers view and interpret the characteristics and qualities of a product or service, influencing their buying decisions.
Perceptual Map
A visual tool used in marketing to display the perceptions of consumers regarding the positions of products, brands, or companies relative to each other in the marketplace.
Graphic Visualization
The representation of data, information, or concepts through visuals such as charts, graphs, and diagrams to facilitate understanding.
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