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What is the Nuremberg Code?
Global Consumers
Consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services.
Similar Needs
Requirements or desires that are closely aligned or identical among a group of consumers or businesses, often targeted by marketers with specific products or services.
Similar Features
Aspects or characteristics that two or more items have in common, allowing them to be compared or associated with one another.
Global Consumers
Individuals around the world who purchase goods and services from international markets.
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