Examlex
Statistical tests provide researchers with:
Consumer Responses
The reactions or feedback of consumers towards a product, service, or a company's marketing strategies.
Brand Identity
Refers to the collection of all elements that a company creates to portray the right image to its consumer.
Consumer-Brand Connection
The relationship and emotional bond formed between a consumer and a brand, influencing loyalty and purchase behavior.
Retailer Branding
The process by which retailers create a distinct identity in the customer's mind, often including a unique name, symbol, or design, that differentiates their offerings from competitors.
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