(Scenario II) After Learning of the Study Described in Scenario

question 40

Multiple Choice

(Scenario II) After learning of the study described in Scenario II, an herbal remedy company developed a product called the Love Drug. In their marketing campaign for this product they said it contains an ingredient that has been clinically proven to enhance monogamy in adults. This is a classic example of how consumers are bombarded by _____ on a daily basis.

• A) nonempirical research
• B) overconfidence
• C) pseudoscience
• D) hindsight bias

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Definitions:

Expectancy Theory

A psychological theory that describes the process by which individuals decide on behavioral options, based on their expectations of the reward's value and the likelihood their efforts will lead to expected performance.

Instrumentality

The belief that a certain amount of effort will lead to the desired performance and outcome.

Employee Theft

The act of stealing or misappropriating assets or resources from an employer by an employee.

Equity Theory

A theory in psychology that explains how individuals gauge the fairness of their work outcomes in relation to the work outcomes of others.