A New Product Is Being Introduced, and a Nationwide Survey

question 52

Multiple Choice

A new product is being introduced, and a nationwide survey to determine the public's opinion of the product is to be conducted. The country is divided into six regions, then two states are randomly selected from each region, and then each state is divided into rural and urban markets. A number of these markets are selected, and randomly selected people is these markets are surveyed about the new product. What type of sampling technique is being employed here?

• A) sequence sampling
• B) double sampling
• C) multistage sampling
• D) systematic sampling

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Definitions:

Less Risky Decision

A decision-making approach that prioritizes options with lower potential for negative outcomes or loss.

Mindguards

Individuals within a group who limit access to information to prevent dissent or critical thinking that might challenge the group's consensus.

Protecting

Ensuring safety or defending something from harm, damage, or adverse conditions.

Illusion of Invulnerability

A cognitive bias leading individuals or groups to underestimate risks and overestimate their ability to control outcomes.