A Little League Manager Keeps a Record Book Showing the Statistics

question 3

Essay

A Little League manager keeps a record book showing the statistics for his players. The first few lines of the record book show: $$\begin{array} { l l l l } \text { Player } & \text { At Bats } & \text { Hits } & \text { Average } \\\text { Brett } & 142 & 37 & .261 \\\text { Mike } & 128 & 32 & .250 \\\text { Carlos } & 128 & 35 & .273 \\\text { John } & 123 & 36 & .293\end{array}$$ What are the individuals and the variables in these data?

Appreciate the complexity of the B2B purchasing process compared to B2C purchasing.

Grasp the basic concepts in consumer behavior for goods and services, including the consumer decision-making process.

Understand the impact of opinion leaders and reference groups on consumer behavior.

Comprehend the role of internal and external sources in the information search phase of the consumer decision process.

---

Definitions:

Watson

John B. Watson, an American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior.

Conditioning

The process of learning associations between environmental stimuli and behavioral responses, often divided into classical and operant conditioning.

Fears

Emotional responses to perceived threats or dangers, involving a range of physiological and psychological reactions.

Positive Psychologists

Psychologists who focus on studying and promoting aspects of human functioning that lead to happiness, fulfillment, and flourishing.