A Marketing Company Conducts a Survey of College Students to Obtain

question 17

Multiple Choice

A marketing company conducts a survey of college students to obtain data for a marketing campaign. They randomly select five in-state colleges and then randomly choose 100 students from the registration lists of these colleges. This type of sample is a:

• A) convenience sample.
• B) simple random sample.
• C) multistage random sample.
• D) voluntary response sample.

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Definitions:

Job Dissatisfaction

A negative feeling or attitude towards one's job, often resulting from unmet expectations, poor working conditions, or conflicts.

Work-Related Stress

The emotional and physical strain caused by the pressures and demands inherent in a work environment.

Joining The Organization

The process in which an individual becomes a member of an organization, typically involving selection, orientation, and integration stages.

Work-Related Behavior

actions and attitudes of individuals in a professional setting, including but not limited to teamwork, leadership, and communication.