Use the Following Preference Table to Answer the Questions $\quad$

question 90

Essay

Use the following preference table to answer the Questions . $\quad$$\quad$$\quad$$\quad$$\quad$$\quad$$\quad$$\text { Number of voters }$
$\begin{array} { l c c c c } & 4 & 6 & 8 & 4 \\\text { First choice } & \mathrm { D } & \mathrm { C } & \mathrm { A } & \mathrm { B } \\\text { Second choice } & \mathrm { C } & \mathrm { B } & \mathrm { D } & \mathrm { A } \\\text { Third choice } & \mathrm { B } & \mathrm { D } & \mathrm { C } & \mathrm { C } \\\text { Fourth choice } & \mathrm { A } & \mathrm { A } & \mathrm { B } & \mathrm { D }\end{array}$
-Who wins using plurality? Could the four voters who most prefer candidate B vote insincerely to change the outcome in a way that would benefit them?

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Definitions:

Pretesting

The process of evaluating the effectiveness and potential impact of a marketing message or campaign before its full launch.

Marketing Communications

The various methods and channels companies use to communicate with their market and convey their marketing messages.

Decoded Properly

Correct interpretation or conversion of encoded or encrypted data into a readable format.

Communication Process

The series of actions that involve sending and receiving messages through verbal and non-verbal means, including the use of media.