Consider the Following Preference Table for Three Voters to Answer

question 5

Essay

Consider the following preference table for three voters to answer Questions $$\begin{array} { l l l l } \text { First choice } & \mathrm { C } & \mathrm { D } & \mathrm { A } \\\text { Second choice } & \mathrm { B } & \mathrm { A } & \mathrm { B } \\\text { Third choice } & \mathrm { D } & \mathrm { B } & \mathrm { D } \\\text { Fourth choice } & \mathrm { A } & \mathrm { C } & \mathrm { C }\end{array}$$
-If a Borda count is used, can the voter in the middle manipulate the outcome to his or her benefit?

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Definitions:

Repositioning

The strategy of altering the market position of a product or brand to target new demographics or change consumer perceptions.

Brand's Position

involves the unique place a brand occupies in the minds of consumers, distinguishing it from competitors in terms of attributes, benefits, or values.

Re-launching

The act of reintroducing a product, service, or brand to the market with significant updates or changes to its presentation, formulation, or positioning.