Examlex
Match the terms below with the correct definitions.
-Plus side of any T account
Decision Making Process
The systematic steps involved in choosing among alternatives to address a problem or capitalize on an opportunity, typically involving identification, analysis, and resolution stages.
Qualitative Data
Non-numerical information that describes qualities or characteristics, often gathered through interviews, observations, or open-ended survey responses.
Primary Data
Marketing data that a business collects for its own specific purposes.
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, including data on target markets or customers, to enhance decision-making.
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