Examlex
Match the terms below with the correct definitions.
-Process of recording transactions in a journal
Participant Blogs
A research technique that involves recruiting subjects to blog about a specific topic on a regular basis over the course of a relatively short period of time.
High-involvement Products
Products that carry a high price tag or high personal importance and risk to the buyer, often requiring an extensive decision-making process before purchase.
In-store Promotion
Marketing strategies used within a retail environment to attract customers to specific products or offers.
Marketing
The process of promoting, selling, and distributing a product or service, encompassing market research, advertising, and sales strategies.
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