A Contra-Account That Records the Company's Returns of Merchandise Purchased

question 94

Multiple Choice

A contra-account that records the company's returns of merchandise purchased from suppliers:

• A) Purchases Discounts
• B) Sales Returns and Allowances
• C) Freight-In
• D) Purchases Returns and Allowances

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Definitions:

Tangible

Real or physical objects that can be perceived by touch, as opposed to ideas or digital assets which are intangible.

AIDA

An acronym for Attention, Interest, Desire, and Action, describing the stages of the consumer journey in marketing and advertising.

Rational Appeals

Marketing strategies that use logical, fact-based arguments to convince consumers to make a purchase or adopt a viewpoint.

Emotional Appeals

Tactics used in communication and advertising to elicit strong feelings in order to persuade or influence.