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The determinants of aggregate demand:
Referent
An entity or object that another entity or language refers to or denotes.
Expert
An individual with a deep, comprehensive knowledge or skill in a particular area or field.
Referent Power
A form of power that stems from being admired or respected, leading others to identify with the person who has referent power.
Identification
Conformity to a social norm prompted by perceptions that those who promote the norm are attractive or similar to oneself.
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