In 2001, in Calculation of the Implicit Price Index, Statistics

question 156

Multiple Choice

In 2001, in calculation of the implicit price index, Statistics Canada switched from fixed based price index method to a chain-weighted index.The main reason for this was:

• A)to avoid complex calculation of the fixed based price index.
• B)to better represent the weight of each category especially the information technology sector.
• C)to avoid underestimation of the GDP growth, due to the rapid growth in the information technology sector.
• D)to be able to use the relatively constant weights for the items in the GDP year after year.

Understand how the VALS typology segments consumers based on values and lifestyles.

Understand the concept of psychographics and its importance in marketing.

Identify and describe the different personality types in the VALS system.

Explain geodemography and its relation to marketing strategies.

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Definitions:

Condition

A broad term that can refer to the state of something, especially in terms of its appearance, quality, or working order; in psychology, it relates to the state of learning or being under specific conditions.

Galvanic Skin Response

A physiological reaction where the conductivity of the skin changes in response to stress or emotional arousal.

Excitation Gradient

A concept in psycho-physiology referring to the increase in neuronal activity leading up to the initiation of a response.

Acquisition Curve

A graphical representation that shows the rate of learning over time, typically illustrating a rapid increase in knowledge or skill followed by a plateau.