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Consistently using a structured, model based process to make decisions
Required Sales
The volume of sales necessary to achieve a specific financial objective, such as covering costs or reaching a target profit.
Contribution Margin
It is the amount by which sales revenue exceeds variable costs. It contributes towards covering fixed costs and generating profit.
Variable Expenses
Costs that vary in direct proportion to changes in an activity level or volume, such as sales commissions.
Fixed Expenses
Costs that do not fluctuate with changes in production level or sales volume, such as rent.
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