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A spider plot
Nonprice Competition
Competition based on distinguishing one’s product by means of product differentiation and then advertising the distinguished product to consumers.
Real Characteristics
The tangible and genuine attributes or qualities that define an entity, object, or condition without distortion by perceptions or other external factors.
Product Promotion
The act of marketing or advertising a product to increase awareness or sales.
Different Industries
Sectors of the economy that produce different types or categories of goods and services.
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