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When a variable is basic
CPE
Cost Per Engagement, a metric used to determine the expense incurred for each interaction with a digital advertisement or content piece.
CPA
Stands for Cost Per Action, a metric in online advertising where the advertiser pays for each specified action linked to the advertisement.
Cost Per Engagement
A metric used in digital advertising to calculate the cost paid for each interaction (like, share, comment) with a piece of content.
Viral Activity
Online content that becomes extremely popular through rapid sharing, often across various social media platforms.
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