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Exhibit 7.1 The Following Questions Are Based on the Problem Below

question 3

Multiple Choice

Exhibit 7.1
The following questions are based on the problem below.
A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad costs $20,000 and is viewed by 10 million people. Radio ads cost $10,000 and are heard by 7 million people. The company wants to reach about 140 million people, and spend about $200,000 for all the ads. The problem has been set up in the following Excel spreadsheet.
-Refer to Exhibit 7.1. If the company is very concerned about going over the $200,000 budget, which cell value should change and how should it change?

Definitions:

Francis Cabot Lowell

An American industrialist who was instrumental in bringing the Industrial Revolution to the United States, particularly through his development of a vertically integrated textile factory system.

Putting-Out Plan

Also known as the domestic system, it's a manufacturing process where work is distributed to individuals in their homes or small workshops to produce finished goods.

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People who are legally owned by others and forced to work for them without any personal freedom or rights.

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The transmission of illnesses through populations via various vectors, including person-to-person contact, animals, or the environment.