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Exhibit 7.1 The Following Questions Are Based on the Problem Below

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Exhibit 7.1
The following questions are based on the problem below.
A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad costs $20,000 and is viewed by 10 million people. Radio ads cost $10,000 and are heard by 7 million people. The company wants to reach about 140 million people, and spend about $200,000 for all the ads. The problem has been set up in the following Excel spreadsheet. Exhibit 7.1 The following questions are based on the problem below. A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad costs $20,000 and is viewed by 10 million people. Radio ads cost $10,000 and are heard by 7 million people. The company wants to reach about 140 million people, and spend about $200,000 for all the ads. The problem has been set up in the following Excel spreadsheet.   -Refer to Exhibit 7.1. Which cells are the variable cells in this model? A)  $B$6:$C$6, $B$7:$E$8 B)  $B$6:$C$6 C)  $B$9:$E$9 D)  $B$6:$E$8
-Refer to Exhibit 7.1. Which cells are the variable cells in this model?


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