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Exhibit 9.2
The following questions are based on the problem description and spreadsheet below.
A paint manufacturer is interested in knowing how much pressure (in pounds per square inch, PSI) builds up inside aerosol cans at various temperatures (degrees Fahrenheit). It has developed the following Excel spreadsheet of the results.
-Refer to Exhibit 9.2. Interpret the meaning of R Square in cell B3 of the spreadsheet.
Personalization
The process of tailoring products, services, or experiences to meet the individual preferences or needs of customers, often using data and analytics to enhance personal relevance.
Multichannel Marketing
The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online. Sometimes called omnichannel marketing.
Choiceboards
Interactive, online systems that allow individual customers to design their own products by choosing from a variety of features, components, and services.
Individuality
The quality or character that distinguishes one person or thing from others; uniqueness or distinctiveness.
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