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A ___________ algorithm is used during the training process to adjust weights in a neural network
Integrated Marketing Communications
A strategic marketing process designed to ensure that all messaging and communication strategies are unified across all channels to deliver a consistent message.
Consistent Message
Communication that is uniform and coherent across all marketing channels, ensuring that the brand's image and values are reinforced with each consumer interaction.
Promotion Alternatives
Different strategies companies use to market their products or services to consumers or other businesses.
Promotional Mix
The combination of marketing tools used by a business to execute its marketing strategy, including advertising, sales promotion, public relations, personal selling, and direct marketing.
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