Affinity Analysis Is a Data Mining Technique Used in Marketing

question 9

Multiple Choice

Affinity analysis is a data mining technique used in marketing research to determine

• A) which products are purchased together
• B) product clusters
• C) the likelihood that a product will be purchased
• D) causality

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Definitions:

Blatant Disregard

An open and intentional lack of respect or consideration for rules, norms, or individuals' rights.

Self-deprecation

The act of belittling or undervaluing oneself, often in a humorous manner, to seem more approachable or to deflect criticism.

Ambiguous Ways

Actions or methods that are not clearly defined or can be interpreted in several different manners.

Phobias

Intense, irrational fears of specific objects, activities, or situations that lead to avoidance behavior.