Affinity Analysis Is a Data Mining Technique Used in Marketing

question 9

Multiple Choice

Affinity analysis is a data mining technique used in marketing research to determine

• A) which products are purchased together
• B) product clusters
• C) the likelihood that a product will be purchased
• D) causality

Understand how emotional reactions (Affect heuristic) can influence ethical decision-making.

Explain the role of power dynamics (Power Differential heuristic) in ethical decision-making.

Define ethical imperatives and their role in guiding behavior.

Distinguish between ethics, tradition, religion, and law, and understand the problems of conflating these concepts.

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Definitions:

Credit Memorandum

A document issued by a seller indicating a reduction in the amount that a buyer owes, often due to a return or refund.

F.O.B. Shipping Point

A term used in shipping contracts to indicate that the buyer is responsible for the goods and their transportation costs once they leave the seller's premises.

Purchaser

An individual or entity that buys goods or services for personal use, resale, or production.

Freight-In

The cost associated with transporting goods into a warehouse or to the purchaser, often added to the cost of the inventory.