Affinity Analysis Is a Data Mining Technique Used in Marketing

question 9

Multiple Choice

Affinity analysis is a data mining technique used in marketing research to determine

• A) which products are purchased together
• B) product clusters
• C) the likelihood that a product will be purchased
• D) causality

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Definitions:

Audience

The group of people who watch, read, listen to, or are targeted by a particular form of media or event.

Prezi

A software application for creating presentations that allows users to explore and share ideas on a virtual canvas.

PowerPoint

A software program developed by Microsoft that allows users to create digital presentations composed of slides.

Organizing Visuals

The process of arranging graphical elements in a coherent and effective manner to support or enhance written content or presentations.