Exhibit 11.7 The Following Questions Use the Data Below

question 115

Multiple Choice

Exhibit 11.7
The following questions use the data below.
Joe's Sporting Goods wants to forecast quarterly sales figures using Holt's method. The store has collected 12 quarters of data and needs your help to analyze the data.
-Refer to Exhibit 11.7. What formula should be entered in cell E4 to compute the base level when using Holt's method?

• A) =$J$3*D4+(1-$J$3)*(E3+F3)
• B) =$J$4*D4+(1-$J$4)*(E3+F3)
• C) =$J$3*G4+(1-$J$3)*(E3+F3)
• D) =$J$4*(E4-E3)+(1-$J$4)*F3

---

Definitions:

Cognitive Risks

Refers to the potential hazards or errors in judgment that can occur due to biases, heuristics, and other limitations inherent in human cognition.

Dominance

A situation in social, ecological, or other forms of hierarchies where one entity exercises control or influence over others.

Rational Psychological Process

The mental operations grounded in logic and reason, which are involved in making decisions or solving problems.

Appraisal

The act of assessing the value, quality, or nature of something, often for the purpose of making a decision.