Exhibit 11.11
The following questions use the data below.
Joe's Sporting Goods wants to forecast quarterly sales figures using seasonal indices. The store has collected 12 quarters of data and needs your help to analyze the data. The relevant regression output is in the following table. 
-Refer to Exhibit 11.11. What formula should be entered in cell G3 to compute the "Actual as a % of Trend" value for year 1 Quarter 1?
Definitions:
False Alarms
In signal detection theory, this refers to instances where a signal is perceived or reported, but no actual signal was present.
Specificity Theory
A principle in sensory physiology proposing that different sensory qualities are signaled by different nerve fibers.
NutraSweet
A brand name for aspartame, an artificial sweetener used in various food and beverage products.
Neurons
Specialized cells in the nervous system that transmit information to other nerve cells, muscle, or gland cells.
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