Exhibit 14.8
The following questions use the information below.
A company needs to buy a new insurance policy. They have three policies to choose from, A, B and C. The policies differ with respect to price, coverage and ease of billing. The company has developed the following AHP tables for price and summary. The other tables are not shown due to space limitations. 
-Refer to Exhibit 14.8. What formula should go in cell F11 and get copied to F12:F13 of the Price worksheet to compute the Price Score?
Definitions:
Antitrust Laws
Legislation enacted to promote competition and regulate monopolistic practices to protect consumers.
U.S. Department of Justice
A federal executive department responsible for enforcing the law and administration of justice in the United States, headed by the Attorney General.
Monopoly
A market structure characterized by a single seller who has exclusive control over a product or service.
Antitrust Law
Legal regulations designed to promote fair competition for the benefit of consumers, by preventing monopolies, cartels, and other practices that restrain free trade.
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