Exhibit 14.13 The Following Questions Use the Information Below

question 21

Essay

Exhibit 14.13
The following questions use the information below.
A student wants to buy a new car. She has three cars to choose from, A, B and C. The cars differ with respect to price, performance and looks. The student has developed the following AHP tables for price and summary. The other tables are not shown due to space limitations.
-A company is planning a plant expansion. They can build a large or small plant. The payoffs for the plant depend on the level of consumer demand for the company's products. The company believes that there is a 72% chance that demand for their products will be high and a 28% chance that it will be low. The company can pay a market research firm to survey consumer attitudes towards the company's products. There is a 76% chance that the customers will like the products and a 24% chance that they won't. The payoff matrix and costs of the two plants are listed below. The company believes that if the survey is favorable there is an 87% chance that demand will be high for the products. If the survey is unfavorable there is only a 25% chance that the demand will be high. Draw the decision tree for the problem when the survey is performed before the plant size decision is made. ​

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Definitions:

Prescribed Drug

A Prescribed Drug is medication that is legally dispensed by a qualified healthcare provider's prescription.

Naturalistic Observation

A research method in which subjects are observed in their natural environment without any interference from the researchers.

Natural Setting

An environment or context that is not controlled or manipulated by researchers, where natural behaviors occur.

Technological Equipment

Tools and machines developed through technological processes and used for specific applications, particularly in the fields of science, engineering, and industry.