Exhibit 15.2 The Following Questions Employ the AON Network and Completed Spreadsheet

question 79

Multiple Choice

Exhibit 15.2
The following questions employ the AON network and completed spreadsheet below.
-Shortening the activity completion time is called

• A) expediting
• B) speeding
• C) accelerating
• D) crashing

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Definitions:

BBC

The British Broadcasting Corporation, a public service broadcaster providing television, radio, and online services in the United Kingdom and worldwide.

Production-oriented Era

A period in business history when the focus was on production efficiency and output rather than on customer needs or preferences.

Sales-oriented Era

A period in marketing history focusing on aggressive sales techniques to push products, regardless of consumer demand or needs.

Value-based Marketing Era

A period in marketing that emphasizes delivering and communicating the value of a product or service to customers, focusing on relationship building and customer satisfaction.