The Most Useful Allocation Basis for the Departmental Costs of an Advertising

question 101

Multiple Choice

The most useful allocation basis for the departmental costs of an advertising campaign for a storewide sale is likely to be:

• A) Floor space of each department.
• B) Relative number of items each department had on sale.
• C) Number of customers to enter each department.
• D) An equal amount of cost for each department.
• E) Proportion of sales of each department.

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Definitions:

Cognitive Appraisals

The mental process of interpreting and making sense of a situation or event, which can influence emotional responses.

Action Tendencies

The predispositions to behave in certain ways in response to specific emotions or feelings.

Cognitive Processes

Mental actions or operations that include thinking, reasoning, problem-solving, and remembering.

Facial Feedback

The hypothesis that facial movements can influence emotional experiences, suggesting that smiling can make one feel happier.